Most prospective students don’t know what their transfer credits are worth—or how close they may already be to finishing their degree. To launch a new tool that gives them answers in seconds, we turned that uncertainty into motivation.

Working with a tight timeline and limited budget, we created a simple, upbeat motion graphic that made the tool—and its value—immediately clear. The work reframed transfer credits from a barrier into a compelling reason to move forward.

The campaign delivered conversion rates up to 30% above benchmark and CPA approximately 30% more efficient than average creative, particularly among high-intent prospects, while also earning award recognition.