TransferPath
Get credit where credit is due

A how-to motion graphic project for the launch of an app that empowers students see how much their transfer credits are worth in a snap. Our testing revealed that most people have no idea how much their transfer credits are worth or how far along earning their degree they actually are. Not only is this great news for students who want to finish their degree, but it also alleviates a lot of financial stress and uncertainty they may have. With a quick turn-around and low budget, we had to find a quick, informative, up-beat way to share the launch of this tool, and a fun motion graphic seemed to be the obvious answer.

I focused on removing a key barrier, credit transfer, and reframing it as a clear, motivating reason to act. The work emphasized clarity, empowerment, and immediacy. In market, the campaign delivered conversion rates up to 30% above benchmark and significantly reduced CPA (approximately 30% more efficient than average creatives), particularly among high-intent prospects. Its direct relevance and simplicity drove both immediate performance gains and broader strategic impact, earning award recognition.