Real Stories

Every day, people reach out to UOPX to share how we helped them achieve their goal of finishing their degree. For this campaign, we flipped that dynamic, connecting directly with alumni and capturing their stories in a way designed for where audiences engage most: social media and online video (OLV). Built specifically for these channels, the content leans into authentic, first-person storytelling that is inherently shareable. They’re designed to feel personal, relatable, and native to the environments in-feed and on-demand.

We produced 30 alumni stories in a modular, platform-native format to maximize efficiency and create a content library optimized for targeting and engagement. Whether encountered as a short-form social video or a longer OLV placement, each piece reinforces the same idea: powerful stories can come from anywhere..

The “Real Stories” campaign is built around authenticity and proof, using real outcomes to strengthen credibility and trust. In market, these spots generated high-engagement rates and 20% lifts in mid- to lower-funnel conversion metrics, particularly in consideration and assisted conversions. While more narrative-driven than direct-response units, they played a critical role in improving conversion quality and reinforcing brand legitimacy across the campaign ecosystem.

OTT + Social