Real Stories

Every day, UOPX hears from alumni about how earning their degree changed their lives. Real Stories put those experiences at the center of the campaign, told by the people who lived them.

We captured 30 alumni stories and turned them into a library of social and online video content, from quick, short-form pieces to longer stories that gave alumni more room to share their experiences.

The campaign drove strong engagement and 20% lifts in mid and lower-funnel metrics, concluding consideration and assisted conversions. Most importantly, it let real alumni, and their stories, speak for the brand. That alone made them worth it because when your customers/users or in this case, alumni, become advocates for the brand and product, that will always resonate more with the audience than any brand speak.