Corvette Stingray Pre-Launch
Print Campaign
I had the great honor of helping with this historic product launch. There was just one tiny catch, we couldn’t see the car or have any photos of the car. No worries, because we figured out a way to use that to our advantage. To work with these constraints and to still build excitement we used a spy-like theme. After all, I could tell you more about the car but then I’d have to… well you know the rest.
Los Angeles Auto Show
Out Of Home
When we were tasked with doing an OOH campaign for the LA Auto Show we wanted to bring a concept that fit within the “Find New Roads” mantra but had a little tongue-in-cheek tone. So, with it being LA and the fact that all attendees are leaving their cars behind to cheat – I mean look – at other cars, we came up with these personal ads to do the trick.
Billboard next to Convention Center parking lot
Poster at entrance to Convention Center
Billboard over the Convention Center exit
“Spontaneous daredevil seeks adrenaline junkie who never stops.” – Chevy Sonic
“A compact young car that aims to please seeking an adventurous type that refuses to compromise.” – Chevy Cruze
Poster at entrance to Convention Center
Poster at entrance to Convention Center
Entrance: “What your car doesn’t know won’t hurt it.” – Chevy Malibu
"A tech-savvy world traveler in search of a creative personality who collects passport stamps." – Chevy Spark
Exit: “We should do this again sometime.” – Chevy Volt